The media study among 1,090 people nationwide was conducted by HCD Research using its MediaCurves.com Web site to obtain viewer perceptions of statements by Woods during Friday's news conference regarding his extramarital affairs.
Viewers were split, however, on whether Woods' statements changed their perception of him, with 52 percent reporting their perception of him had not changed; 31 percent indicating their perception had changed in a positive way; and 17 percent indicating their perception of him had changed in a negative way.
In addition, 64 percent of viewers reported Woods' apology was sufficient, while 36 percent said they thought it wasn't.
"Our automated response curves revealed that male and female viewers' sincerity levels were fairly consistent," Glenn Kessler, president and chief executive officer of HCD Research, said in a statement. "The one exception occurred when Mr. Woods made comments denying the presence of any domestic violence, during which men perceived him to be less sincere than women in regard to those statements."
No margin of error for the poll was mentioned.
Copyright 2010 United Press International, Inc. (UPI).
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