We’ve always known that shopping makes the pocket lighter, but what if it starts to make it heavier. Well to earn while you shop is the next ‘in’ thing! In today’s world where retail outlets, malls and exclusive brand showrooms are growing at a fast pace, giving rise to stiff competition, feedbacks, constant upgradation, more feedbacks and yet more competition to enhance consumer satisfaction and encash upon the loyalty of customers, the new buzz word in the world of retail marketing is – mystery shoppers.
A mystery shopper can be anyone hired by the company to visit retail outlets, theaters, restaurants, malls etc and pose as customers, buy their products and services and in the garb of it all, evaluate the services they receive and the point in question behind the assignment.
