Money Matters - Simplified

U.S. Auto Brands

U.S. autos top imports in vehicle appeal

Westlake Village, Calif. -- U.S. auto brands surpassed imports as a whole in vehicle appeal for the first time in 13 years, a J.D. Power and Associates study indicated Thursday.

The Automotive Performance, Execution and Layout, or APPEAL, study found that, on average, 11 domestic U.S. brands scored 787 versus 774 for Asian and European competitors -- the first time U.S. domestics outperformed import brands since 1997, the marketing information service company said.

By comparison, in 2009, import brands outpaced U.S. brands by five points, J.D. Power said.

The study reviewed 76,000 consumer assessments of 33 current-year brands, judged in 80 categories and ranked on a 1,000-point scale.