Just when Kraft Foods was in the hope of capturing Cadbury, an obstruction came in its way, in the form of Hershey Co. and Ferrero International.

Both the companies recently confirmed that they were now in line to make offers for the $16.7 billion bid and give competition to Kraft.

The news bought fresh optimism in the share market raising the price of Cadbury shares by 1.2 percent. Shore Capital’s Darren Shirley says, “There’ll be plenty of ups and downs for Cadbury’s shares over the coming months.”