Hold your breath folks as Facebook is set to announce important changes, including Content specific news feed, photo feed of Facebook and Instagram images, and a revamped music feed.
The changes are said to be coming March 7 and the announcement will be made on the same day in a big news conference. Experts feel that Facebook has neglected the News Feed by and large as it has remained the same as it was introduced way back in 2006. The new look will prompt users to spend even more time on the site and see ads that will become more intense than ever.
The development has been confirmed by a Facebook employee speaking on the condition of anonymity. Facebook is unveiling a series of changes at a breakneck pace, having released the Graph Search only a few days back after tremendous speculations.
The charismatic CEO of the company, Mark Zuckerberg, had hinted at the Q4 earnings call that a richer News Feed in the offing. He had stressed about advertisers pitching for larger images and vidoes, something Facebook has not provided till date.
To quote Zuckerberg, “As our news feed design evolves to show richer kinds of stories, that opens up new opportunities to offer different kinds of ads as well…One of the product design principles that we’ve always had is we want the organic content to be of the same basic types of formats as paid content, right?”
Signalling his intent for changing the way things are going, he added, “So, historically, advertisers want really rich things like big pictures or videos and we haven’t provided those things historically. But, one of the things that we’ve done in the last year is you’ve seen the organic news feed product that consumers use moving towards bigger pictures, richer media and I think you’ll continue to see it go in that direction.”
Revamped Music Feed
Umm..where is it..one may think. At the moment, the Music Feed is hidden deep in the App section of the sidebar, but has gone quite a lot of changes to ignore. It started with updates of what your friends are listening to on various apps.
However, you can now access news of nearby concerts, suggestions, and updates from Facebook pages of musicians in this section from now on.
Clearly, folks out there at Facebook are not leaving no stone unturned to make users’ experience richer than ever before. But whether their latest move will strike any chord with networking weary users and advertisers remains to be seen.