Money Matters - Simplified

Samsung unveils ATIV S, world’s first Windows 8 Smartphone

Though Samsung has not officially announced the availability or pricing of the ATIV S yet, it is expected to hit the market later this year.

The wait is finally over for all those wondering what the first dual-core Windows phone looks like!!

Samsung Electronics unveiled its very first Windows Phone 8-powered mobile at the Internationale Funkausstellung (IFA) in Berlin, the biggest consumer electronics trade fair in Europe.

Perfectly carved ATIV S
The electronics giant showcased ATIV S, a smart and stylish smartphone utilizing the Windows Phone 8 operating system.

The new device available in Marble White or Titanium Gray is similar in form to the Galaxy S III. It is a perfectly carved stylish phone with an oblong hemisphere design that makes for a comfortable hold.

The device is slim just one-third of an inch in thickness. The speaker bar on the front and the rear plus all the buttons are aluminum not plastic. The display glass has just the slightest of rounded edges. All in all ATIVS looks feels and performs great.

It supports a 1.5 GHz dual-core processor, contains 1 GB onboard RAM, 4.8 inch Super AMOLED HD display with Corning Gorilla Glass 2, and is packed with an eight mega-pixel autofocus camera at the back and 1.9 mega-pixel front facing camera.

In addition, it boasts of NFC and Bluetooth support and the powerful hardware of the phone has a massive 2300mAh battery to keep the phone running the entire day.

Given the cut throat competition with Nokia and Microsoft’s Windows 8 Phone, ATIVS is suited for both business as well as entertainment as it contains Microsoft Office applications. Also it features a number of Samsung apps including the Media Hub and the Music Hub.

Though Samsung has not officially announced the availability or pricing of the ATIV S yet, it is expected to hit the market later this year.

Range of new products
At the IFA in Berlin, Samsung unveiled a range of new products including three ATIV Windows 8 Tab (two 11.6-inch tablets and a 10.1-inch tablet) which will run Windows operating systems.

However, the new Galaxy Note II was undoubtedly the star of the show was the Galaxy Note II, which boasts of improved “S Pen” functionalities, a 1.6-GHz quad core processor and the new Android 4.1 operating system (Jelly Bean).

The electronic giant also unveiled the new Series 9 and the Galaxy Camera that packs a 21x optical zoom, a 16-megapixel sensor and runs on the latest Android operating system.

Samsung has created the ATIV laptops and ATIV tablets running variations of Microsoft's new operating systems.

Boo-Keun Yoon, the president and head of the consumer electronics division at Samsung Electronics stated, “Earlier this year, we promised to remove the barriers that exist between devices and content."

"Today, you will see how far we’ve come in achieving this goal, with technology that will create unique experiences by putting the consumers at the centre, and building every product, content and service around them.”