Jawbone, best known for its Bluetooth headsets and speakers, has jumped into the rapidly emerging health and wellness industry with an electronic fitness wristband they named 'Up.'
Touting the device as something that will help people “move more, sleep better and eat smarter,” Jawbone Chief Executive and Founder Hosain Rahman says, “The big idea here is to help make people consumers of their own health.”
What Up is Up To
Up tracks the sleeping, exercising and eating habits of its wearer (that would be you).
Please note that the band is water resistant, and the company recommends you wear it all the time.
To help with your sleep, Up uses a built-in accelerometer to pick up small vibrations in your wrist, and wakes you up with vibrations when it decides you are at your optimum sleep point -- that is when you are supposedly in 'light sleep mode.'
The accelerometer also tracks the number of steps taken in a day, and the number of calories burned; so that's your exercising covered.
And to track what you eat, Up requires you to snap pictures of your meals and submit them to its iOS app (it only works with Apple devices, except for iPod Touch 4th generation) and after a while asks you to enter feedback on how the food felt, compiling all of that into a diet journal kind of thing.
To see the data collected, you plug Up into your Apple device via audio jack, which can be found under the sliver cap at one end, and its app shows you graphs and charts of your sleeping, exercising and eating.
You can share this data with your friends and can also track their daily data through the app.
Does it sound exciting? Sorry people who don't use Apple, Jawbone didn't make this wristband for you, and it seems unlikely that they will be bringing it to any other platform.
Up's meal tracking feature isn't much of a help. Considering how it is anyhow asking you to do most of the work, you can easily replace it with a simple diary.
It doesn't even come up with any numbers for the your nutritional intake (unlike FitBit, another fitness tracking device) and hence provides no way to watch the calories.
The plug cap is small enough to be easily misplaced, and without that it might become uncomfortable to wear or even stop being water resistant.
The band comes with rechargeable battery that lasts nearly 10 days. To charge the device, plug the audio dock into a USB connector.
Priced at $99, the same as FitBit, Up is available at Apple, AT&T, Target and Best Buy stores in three sizes and seven colors: blue, bright red, dark red, silver, white, brown and black.
For my part, I want to “move more, sleep better and eat smarter,” and I will give Up a shot at helping me do that. What about you? Leave a comment and let us know.