According to the data unveiled by ComScore, search engine giant Google surpassed its tech rivals Microsoft and Facebook in terms of unique visitors.
By attracting more than one billion unique visitors in May, Google has become world’s first internet company to achieve such an enormous figure.
In the report released Tuesday, ComScore, a company that garners web data, had evaluated the result by exemplifying the surfing habits of two million internet users.
As quoted by The Wall Street Journal, “ComScore refines the estimates with “page view” data that it receives from more than 90 of the 100 publishers of Web content, but not from Google.”
Unique visitors are calculated by counting an individual only once in a month, irrespective of the number of visits made by the reader in a month.
Google’s traffic surged by 8.4 percent
While Google’s traffic surged 8.4 percent in the past 12 months, its competitor Microsoft registered an increase of 15 percent and ranked second with 905 million unique visitors.
Users spent nearly 250 billion minutes on Facebook (66.6 percent increase from last year) in May, while 200 billion minutes (13 percent increase from past one year)were spent on Google.
An increase of 30 percent was noticed in Facebook’s traffic over the past year, which grabbed the third spot with 714 million visitors.
On its failure to compete with the top social networking site Facebook, Yahoo acquired the fourth position with 689 million unique visitors. Despite the position, Yahoo saw an increase of 10.8 percent in the number of users.
Google outshines Microsoft
There was a time when Microsoft sites ruled online.
In 2006, when ComScore had measured the traffic of the internet sites for the first time, Microsoft topped the web with 539 million unique visitors, while Google had mere 500 million monthly visitors.
However, by introducing Gmail, YouTube, advertising and other services, Google has succeeded in outshining other web portals.
Though Google had the highest number of monthly unique visitors, visitors spent most of their time on Facebook.
Users spent nearly 250 billion minutes on Facebook (66.6 percent increase from last year) in May, while 200 billion minutes (13 percent increase from past one year) were spent on Google.
On the other hand, Microsoft registered a decline of 13.6 percent with 204 billion minutes.