It seems horror excites Americans more than an underwater thriller, if box office performance over the Super Bowl weekend is to be taken into account.
The popular horror teen flick edged out Sanctum and grossed more than James Cameron’s underwater thriller on the Super Bowl weekend.
'The Roommate' opened to collections of $15.6 million at the box office, while 'Sanctum' raked in just $9.2 million on its first weekend.
Apparently, the name of James Cameron during the promotion of the film did not do any magic.
Super Bowl getting more attention
The low performance of movies at the box office is nothing surprising as the Super Bowl is on in America and most people were glued to their TV screens to see the action unfolding on the field.
Insiders say that the box office performance this weekend is far too disappointing. The total ticket sales were down by nearly 25 percent compared to ticket sales over the Super Bowl weekend last year.
Neither of the movies released last weekend managed to woo audiences. 'The Rite,' starring Anthony Hopkins, dropped 62 percent while the action flick 'The Mechanic' fell 53 percent.
'The Roommate' is a low-budget horror movie produced by Sony's Screen Gems. Its budget is just $16 million. The movie stars Leighton Meester of 'Gossip Girls' fame and Minka Kelly, and the story revolves around a couple of roommates.
Word-of-mouth reviews of the movie were mixed, with some liking its plot while others dismissing it as a cheap thriller. Market research by Cinema Score revealed that audiences had given the movie a B- rating.
On the other hand, 'Sanctum’s' performance was particularly disappointing. Though the movie was widely publicized as coming from the makers of 'Titanic' and 'Avatar,' it did not fare very well at the box office.
Nevertheless, Universal Pictures and Relativity Media bought the distribution rights for the Australian flick for $12 million.
The movie opened to below average reviews from critics and a lukewarm response from movie-goers. CinemaScore gave the film a pathetic rating of C+.
Rescued by 3D
Most of the ticket sales for 'Sanctum' were from theaters that were showing the film in 3D.
IMAX theaters recorded exceptionally well collections, amounting to 17 percent of the total ticket sales. The movie opened to the No. 5 slot in Britian, and No. 2 slot in Australia.
Neither of the movies released last weekend managed to woo audiences. 'The Rite' starring Anthony Hopkins, dropped 62 percent while the action flick 'The Mechanic' fell 53 percent.