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Nexus One fails in smartphone market; Google to discontinue US sales

Not only has Nexus One sales been weak over this six month period, it has also been mired in criticism regarding the spotty or no 3G coverage on the phone, poor customer service, etc.

Did Google Inc. anticipate its smartphone, Nexus One, to die down so soon? Definitely not. Six months after launching its much hyped device, aimed at hotting up competition in the U.S. market, the internet search giant has called it quits.

Released in January, amid much fanfare, Nexus One was touted to prove a tough contender to other smartphones in the market.

Even the experts called it a nice phone with good software installed, but the device has failed to live to the enthusiasm with which it was launched.

Google nixes smartphone
With the Android based phone failing to carve a niche for itself in the highly competitive smartphone market, Google has decided to shut shop in the nation.

In a statement posted on its blog last weekend, the smartphone maker stated, “This week we received our last shipment of Nexus One phones. Once we sell these devices, the Nexus One will no longer be available online from Google.”

Though the company is discontinuing sales in the United States, it will be offering customer support for current Nexus One owners.

Google added, “Nexus One will continue to be sold by partners including Vodafone in Europe, KT in Korea, and possibly others based on local market conditions.”

Possible reasons for Nexus One failure
Before the launch, many analysts had believed that Google's smartphone would dethrone Apple's monopoly over the ever growing smartphone market.

Though boasted to be an iPhone killer, Nexus One has failed in a number of ways.

Designed by Taiwanese handset maker HTC, Nexus One is just a replica of iPhone in shape and size. Further, the device does not offer any notable features, except the Snapdragon processor CPU.

Though unlike Apple's smartphone, Nexus One has not be tied to any smartphone carrier and is being sold to customers directly, it has failed to impress majority of the potential users.

Not only has Nexus One sales been weak over this six month period, it has also been mired in criticism regarding the spotty or no 3G coverage on the phone, poor customer service, etc.

As a result, not only has Google's smartphone failed to capture a chunk of share long controlled by Apple, it is also finding it hard to survive in the smartphone market in the nation.

Users' reactions
There is no doubt that many Nexus One users have filed complaints about the problem they have faced with Nexus One, but some have taken to blogs, and forums to express their disappointment over the smartphone being nixed.

In a statement posted on its blog last weekend, the smartphone maker stated, “This week we received our last shipment of Nexus One phones. Once we sell these devices, the Nexus One will no longer be available online from Google.”

A user named Drhyde, commented on androidforums.com, “I am a bit saddened by the finality of it all. The N1 did its job though and motivated cell phone companies to create better phones. There are some really nice cell phones out there now, some even better than my N1, but the stock Android experience, easy rooting, and fast updates will keep me with this phone for a long time.”

Reiterating the same sentiment another user named Xtole stated on Engadget that Nexus One is an “awesome phone” but it has failed in “distribution/sales strategy.”

“Is the shutdown simply recognition that the N1 is truly a one year device.Personally, I'm very disappointed in Google. They take a fail on changing the industry,” stated a user named Hal on nexusoneforum.net.