In a news that is surely going to delight the Android smartphone users, Google’s operating system (OS) has outflanked Apple to gain the second place in the samrtphone market in the first quarter this year, stated the NPD Group, a leading market research company.
As per the data revealed by the NPD’s wireless market research, Android sales accounted for 28 percent of the total sales in the market, compared to 21 percent for Apple’s OS.
Research In Motion’s (RIM) OS continued to dominate the market with 36 percent market share.
Android’s surpass inevitable
The news that Android has surpassed Apple should not come as a surprise, as it was expected that Google's OS would sooner or later beat its rival.
There is no doubt that Apple revolutionized the smartphone market by creating a device (iPhone OS) that is truly accessible but there are certain limitations, as a result of which it is losing its hold on the market.
To illustrate, iPhone OS is limited to just one smartphone. Further, Apple has tied up with just one network carrier, AT&T, which has constantly come under fire for network problems.
On the other hand is Google’s OS. Though Android is new in the market, it has managed to carve a niche for itself in the market. The reasons for this is that Android is available on various network carriers, unlike iPhone OS.
Also, it is available on different devices at different price, like the Motorola Cliq or Droid, HTC, and Nexus One.
As a result, Android has managed to eat into a part of the market share long enjoyed by Apple.
“In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones.” -- Ross Rubin, executive director of industry analysis for NPD.
Verizon Wireless at par with AT&T
Among the various network carriers, Verizon Wireless performed strong as its smartphone sales were at par with AT&T in the first quarter this year.
NPD’s Mobile Phone Track revealed that AT&T had a market share of 32 percent, followed by Verizon Wireless, 30 percent.
This increase in market share for Verizon has majorly been due to strong sales of the Droid, Droid Eris, and Blackberry Curve, and other forms of promotional activities by Verizon.
In a statement, Ross Rubin, executive director of industry analysis for NPD stated, “As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share.
“In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones.”