When corporate boards use bad incentives for management's pay, disaster often ensues.(Think Lehman Brothers.) Incentives based on singular metrics such as revenue growth, EBITDA, ROE, or earning per share are easily manipulated and gamed. Fortunately, there is a better way: EVA momentum.
Creator Bennett Stewart of EVA Dimensions, who also co-created EVA (economic value added), calls EVA momentum "the only percent metric where more is always better than less. It always increases when managers do things that make economic sense."
So what does this mean for investors? A positive reading on EVA momentum means a company has created value by increasing its EVA, a negative EVA momentum means that EVA and thus value have decreased, signaling a destruction of value. EVA momentum is one of the few, if not the only, performance measure with such a clear dividing line between good and bad performance.
The best companies, then,create value in excess of their cost of capital, as reflected by positive EVA momentum. The higher the EVA momentum, the more value management's creating.
Let's look at Nike (NYSE: NKE) and three of its specialty retail industry peers to see how effectively they create value. Here are the trailing four quarters' worth of EVA momentum figures for each company over the past three years, and rankings by percentile in the specialty retail industry for the past 12 months' EVA momentum.
|Dick's Sporting Goods (NYSE: DKS)
|Cabela's (NYSE: CAB)
|Callaway Golf (NYSE: ELY)
Source: EVA Dimensions LLC.
Nike made less than its cost of capital this past year, destroying shareholder value with an EVA momentum of -0.3%, placing it in the 5th percentile of all specialty retail companies. Of these four, only Dick's and Callaway Golf's management created shareholder value this year, but none have consistently created value over the past three years. Hopefully, Nike can turn around its negative performance.
Businesses with high EVA momentum are effectively creating value. It will be interesting to see how useful this extremely new metric proves for companies and investors. If it lives up to its promise, EVA momentum will be an essential tool in investors' arsenals.
Another tool for better investing
Most investors don't keep tabs on their companies' fundamental value. That's a mistake. If you take the time to read past the headlines and crack a filing now and then, you're in a much better position to spot potential trouble early. Better yet, you'll improve your odds of finding the underappreciated home-run stocks that provide the market's best returns.
We can help you keep tabs on your companies with My Watchlist, our free, personalized stock tracking service.
© 2010 UCLICK L.L.C.