Money Matters - Simplified

"The Social Network" expects good collections

'The Social Network" is expected to earn well at the box office. The movie’s official web site has a poster depicting the face of one of the lead actors, Jesse Eisenberg, with the words, “You don’t get 500 million friends without making a few enemies.”

“The Social Network,” Sony Pictures' much-awaited film, which is slated to be released this weekend, is expected to have hordes of fans thronging the cinema halls.

The film about the controversial founding of the Facebook is bound to do extremely well at the box office, according to the people who have seen the pre-release surveys.

Several leading dailies have predicted a thunderous success of the film as compared to other movies being released along with it.

David Fincher, director of "The Curious Case of Benjamin Button," has directed "The Social Network," and Aaron Sorkin has written the screenplay.

The movie will be released in cinemas in the U.S. on Oct. 1, two weeks before the original date of release.

The movie’s official web site has a poster depicting the face of one of the lead actors, Jesse Eisenberg, with the words, “You don’t get 500 million friends without making a few enemies.”

Movie about the founding of Facebook
The movie is based on Ben Mezrich’s novel “The Accidental Billionairs: The Founding of Facebook a tale of Sex, Money, Genius and Betrayal.” It focuses on the drama behind the creation of Facebook by Mark Zuckerberg and his roommates at Harvard.

Justin Timberlake is portraying Sean Parker, the Napster co-founder who became Facebook's founding president. Andrew Garfield is to star as co-founder Eduardo Saverin, who separates from Zuckerberg over financial matters.

Movie expected to do extremely well at Box office
Most experts estimate the film to earn anything between 25 million and 28 million in U.S. and Canada, but Sony has been more modest in their calculations, predicting the ticket sales between $20 million and $25 million.

The movie is bound to do far better than the other two movies also opening this weekend. These two are ‘Case 39,’ a horror movie, and ‘Let Me In,’ a remake of critically acclaimed Swedish vampire drama. Both these movies have generated little viewer interest and are expected to open with estimated collections between $6 million and $8 million.

Aggressive marketing
Sony’s advertising campaign featured Jesse Eisenberg playing Facebook founder Mark Zuckerberg on its billboards and labeled as a prophet, punk, genius, billionaire, and traitor.

As the studio was not allowed to promote or advertise on Facebook, Sony hired the home page of rival social networking site MySpace and promoted the movie online along with frequent television promos.