Money Matters - Simplified

Amazon's upcoming Kindle to take iPad, rivals head on

With a thinner device, boasting of sharper picture quality and a more responsive screen, Amazon is readying to take its competitors head on.

In a move to blunt the momentum of Apple Inc., and its recently launched tablet computer, iPad, Amazon is gearing up to unveil new Kindle electronic book reader later this year, according to the latest report by Bloomberg.

If the report is anything to go by, the Seattle, Washington-based electronic commerce company will be releasing its latest creation in August this year.

Defining the new version
The new device, still under production, will be an upgrade over its predecessors.

With a thinner device, boasting of sharper picture quality and a more responsive screen, Amazon is readying to take its competitors head on.

But despite improvements, the device will not have a touchscreen or color, reported Bloomberg.

Also, Amazon's Chief Executive Officer Jeff Bezos had earlier this week at the company's annual shareholder meeting stated that adding color screen to Kindle is a technical challenge, and "still a long way out."

Though the company has not divulged the exact number of Kindles sold, since first launched in 2007, Bezos informed during the shareholder meeting that the product has been a hit among customers, who have bought millions of them.

There have also been speculations that Amazon will be introducing games on the new version.

Whether the games will be introduced, and retain users' interest, given the black-and-white display and no touch screen, will be seen once new Kindle hits the stores.

Will Kindle maintain its commanding lead?
Amazon has for long basked in the limelight of its e-book reader, Kindle.

Though the device is still the best selling product on Amazon, it is facing intense competition from rivals like Sony's e-reader, Barnes & Noble's Nook, and now Apple's iPad.

Considering the threat from other players, Amazon is launching a new version with a hope to maintain its commanding lead in the e-reader market.

Though the company has not divulged the exact number of Kindles sold, since first launched in 2007, Bezos informed during the shareholder meeting that the product has been a hit among customers, who have bought millions of them.

Amazon's new device will be aiming at serious e-book readers. Kindle may emerge a winner among other e-readers but iPad is a serious competitor.

Apple has already sold more than a million iPads within a month, and it is expected to sell strong in the upcoming months too.

Ipad, at starting price of $499, and owing to the fact that it is being seen as a device that has revolutionized the way people surf internet, watch videos, play games, and read books, all on one platform, is definitely a threat to Kindle.

But if one talks about the e-reader alone, iPad’s LED screen is not suited for extended reading. In this case, Kindle stands out as it uses black-and-white e-ink technology to make reading less stressful on the eyes.

Kindle's new version will surely hot up competition in the market, but whether the device will outflank rivals will unfold in months ahead.