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Google and Intel unite with Sony for Google TV

Google hopes to link the TV service with its TV ad-brokering business, Google TV Ads, allowing the Internet giant to target ads to individual households based on viewing and TV search data.

Google Inc and Intel have joined hands with Sony to develop Google TV; a class of Internet-based TVs and set top boxes, according to a report in the New York Times.

The concept is under progress for several months and would enable users to assess Web applications like Twitter, Facebook, Youtube and many others on their television sets.

“It’s a sign of the legitimacy of Internet connectivity moving well beyond the PC and mobile spaces, which Google has tackled already,” said Kurt Scherf, an analyst at industry researcher Parks Associates in Dallas. “It completes the third leg of the stool.”

Google TV to work on Android software
Google TV is based on the Android software, which is currently available on selected models of Motorola Inc and HTC Corp.

The TV would use Intel chips and a keyboard which would function as a remote control to receive inputs from the users. It would also employ atom processors.

Peripheral devices for the TV, like a minute keyboard, is being created by Logitech International.

The set box technology is being currently tested on the Dish network, for optimum synchronization, the Times revealed.

Web-enabled TVs
Web companies and electronic manufacturers have since long been exploring ways to bring forward the technology of Web-enabled TVs.

According to a recent report, more than a quarter of the TVs purchased by U.S buyers this year were enabled to link to the Web. These TVs work through Yahoo’s TV Software which is installed in several models from Sony, Samsung Electronics Co., LG Electronics Inc. and Vizio Inc.

The Google TV promises to offer much better connectivity than all the existing Web-enabled TV software, claimed officials from Google. It would also provide more add-ons.

“We’re enabling the industry,” Chief Executive Officer Amoroso said. He called the service an “entertainment portal for the home.”

However, many are of the view that Google has decided to enter the Web TV business just in order to market its offerings more effectively.

Google hopes to link the TV service with its TV ad-brokering business, Google TV Ads, allowing the Internet giant to target ads to individual households based on viewing and TV search data, a journal stated.