Money Matters - Simplified

Twitter acquires Mixer Labs to improve Tweet locations

recently launched GeoAPI helps developers build geolocation-aware applications for Twitter and other social-networking sites

Los Angeles, December 25:The micro-blogging Website Twitter has enhanced geolocation services provided on its messaging service by buying the location tracking start-up Mixer Labs, the company said on Wednesday. The financial terms of the deal were not disclosed.

Mixer Labs is the developer of the GeoAPI, a tool that is used to support geospatial applications. Its workforce includes several former Google employees, including co-founders Othman Laraki and Elad Gil, the original product manager for Google Mobile Maps.

Twitter buys Mixer Labs
Evan Williams, Twitter CEO, wrote in a blog entry that Mixer Labs’ technology will be added to the Twitter. The software using the GeoAPI engine will allow Twitter users to tag the location where a message was written.

According to Williams, recently launched GeoAPI helps developers build geolocation-aware applications for Twitter and other social-networking sites. Developers will be able to harness the technology to add relevant location information to Twitter messages, Williams wrote.

"When current location is added to tweets, new and valuable services emerge—everything from breaking news to finding friends can be enhanced," said Williams in a blog post Wednesday.

"Our efforts in this area have just begun," he continued. “We look forward to building features together that will make Twitter even more interesting and relevant to your daily life, no matter where you are.”

More location savvy Twitter
Mixer Labs' GeoAPI allows developers to create and annotate their own areas, intersections, neighborhoods, parks and other locations, as both points and polygons covering specific areas around the world.

"We want to know, 'What's happening?', and more precisely, 'Where is it happening?'" Williams wrote. "As a dramatic example, twittering 'Earthquake!' alone is not as informative as 'Earthquake!' coupled with your current location."

"The purpose of a fully formed location API is to allow developers to build a robust set of location services using the API as the data source and data store," Gil wrote in his blog.

About Mixer Labs and Twitter
Mixer Labs is a startup that created the TownMe activity guide as well as GeoAPI, a special tool which is used by developers behind numerous geo-enabled apps, including Birdfeed, Seesmic Web, Foursquare, Gowalla, Twidroid, and Twittelator Pro.

Often called the “Sms of the Internet”, Twitter is a free social networking and micro-blogging service that enables its users to stay connected with their friends, family, and co–workers. The service enables its users to send and read other users' updates known as tweets.

Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them.

An estimated 58 million people around the world use Twitter.