Return of the Bling?

by Alyce Lomax - October 20, 2009 - 0 comments

Over the last year or so, many consumers traded downto discounters like Wal-Mart Stores (NYSE: WMT) as credit tightened and unemployment rose. Financial results from high-end retailers such as Saks (NYSE: SKS), Nordstrom , and Abercrombie & Fitch (NYSE: ANF) have been nothing but ugly, as consumers looked for deals and shunned expensive merchandise. But while the death of luxuryseemed imminent not too long ago, the market for big-ticket goods now faces a more uncertain outlook.

According to a Wall Street Journal article today, consultancy Bain & Co. said that luxury-goods sales were expected to drop by 8% worldwide this year. The consulting firm doesn't expect a full recovery of the luxury-goods market until 2011 or 2012. But the firm did note that companies aren't being forced to discount their luxury products quite so deeply, suggesting that some shoppers are willing to pay full price again.

On the other hand, researcher Unity Marketing asserted that spending on luxury goods in the third quarter surged by 29% among high-income consumers, according to a Bloomberg report. The news service also cited a MasterCard (NYSE: MA) report indicating that luxury sales increased 3.4% in September, which would mark their first such gain since August 2008.

Don't get too excited, Fools. Rather than portending a full-fledged recovery in the luxury market, this uptick could simply represent a surge of pent-up demand among customers weary of pinching their pennies.

Still, these signs of life may spell good things to come for companies with venerated luxury brands, such as Tiffany (NYSE: TIF) and Coach (NYSE: COH). An unleashed lust for luxury could also help retailers like Costco (Nasdaq: COST), which often offers a handful of high-class items at deeply discounted prices.

Whether these surveys bode well or ill, investors should remain choosy about luxury-goods stocks. Despite September's signs of increasing consumer confidence, real issues such as high unemployment and overly indebted households still plague our economy. Consumers may treat themselves to an occasional high-end item here and there, but the era of conspicuous consumption is probably over for now.

Last edited by Rakhi Kaptiyal on Tue, 10/20/2009 - 10:37 | Write to author: Alyce Lomax |