New York,United States, December 20: ‘Adamo by Dell’ on Dell’s website may be a marketing path for its upcoming model of laptop. There is a speculation that Dell might be working on a thinner and even lighter laptop than Apple’s Macbook Air.
The dell’s website has been displaying one black page with words ‘Adamo by Dell’ ‘coming soon’. However, Bob Kaufman, Dell’s spokesperson has refused to comment by saying, “the company would not comment on speculation”.
If the rumors pan out, would Dell manage to beat design and cost of Macbook Air? Apple’s Macbook Air is a 13-inch, 3-pound system and prices only $1,800.
According to the estimates of Roger Kay, president of An Endpoint technologies analyst, dell might beat Apple on price, as the company would probably price its super-thin notebook less than Air by $400.
The website Uptownlife.net writes, “rumor has it that Dell is coming out with a computer called Adamo that will rival the MacBook Air”.
Dell is the second largest computer maker in the world. According to the financial earning statements of company, their net income fell down to $727 million from $766 million last year. Dell also had been a tough competition for leading computer makers such as Hewlett-Packard, Apple, and Acer in releasing new consumer notebooks.
Hence, Dell’s chief executive and founder Michael Dell now stresses on the ‘personalization’ of PC, which means new designs that are more stylish with multimedia capabilities.
On being asked about this new project, Dell's vice president of marketing, Michael Tatelman said, “I think we need to get some iconic products out there, so people associate Dell’s brand with other things”.
Now Samsung is also launching its X360 subnotebook, ‘lighter than air’. Though,the X360 subnotebook is lighter than Apple’s Air, it is slightly thicker than Macbook.
Now there are great expectations from Dell’s Adamo.