Gym owner planning $500-a-month endorsement deal for Miami Hurricanes football players.

The proprietor of American Top Team, Dan Lambert, has devised a strategy for Miami (Florida) football players to benefit from new NCAA rules that will allow them to be compensated.

As the owner of a Florida-based chain of mixed martial arts clubs, Lambert, a longtime Hurricanes football fan, has become a millionaire. Many prominent fighters, including Jorge Masvidal and Amanda Nunes, have trained at American Top Team.

This year, Lambert promises to pay all 90 scholarship football players a $500 monthly stipend if they promote his gym on social media.

The Hurricanes have not yet accepted Lambert’s offer. This year, the amount might reach $540,000.

“There are some unethical methods for fans to support their players, and now there is a legal option,” Lambert told ESPN. “And if there’s a legal method to do it where you can dot the I’s and cross the T’s, I’ll do it.”

Lambert has also founded a company called Bring Back The United States. The corporation plans to enlist the help of local businesses in employing athletes as spokespeople.